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The Use of Social-Networking sites…for Alpacas??

June 24, 2009

facebook.jpgThe use of social-networking sites such as Facebook, Twitter, and LinkedIn is a very recent phenomenon. However, their high user-bases and seemingly endless number of uses is unquestionable. Even the non-tech savy have recently been converted to the social-networking obsession; In a recent article I read a former advisor to the Bush Administration announced on Fox News that “if there’s anybody that should possibly get a Noble Peace Prize in the next time around, it should be the founders of Twitter”. Among these endless purposes for joining a social-networking site is promoting business through a “word of mouth” type scenario. So, let’s take a look at how beneficial it might be for an alpaca-breeder to do so.

In an industry of such small size as the U.S. AOBA Membership, many breeders might think that the only people they need to market to are other breeders. However, this is the big misconception. There is an initial buying phase that occurs for breeders new to the industry, so as to establish a foundation herd. For most, once this initial group of animals start producing, the breeder capitalizes on the exponentially growing herd and begins to purchase less and less animals.

Embarking on a campaign to attract new breeders, might not be as unrealistic as some people think in a recession. Many people have lost their jobs in industries that simply can’t recover financing to fund the labor forces. These now unemployed could find value in the tax incentives and lifestyle the still growing alpaca industry offers. Part of attracting these new breeders has to be through social-networking. Facebook and Twitter especially, with their high-user numbers offer tremendous free exposure.

So get out there and make a facebook and twitter account for your farm today!

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4 Comments leave one →
  1. June 24, 2009 4:57

    Yes! Amen to this concept. I am just now getting the hang of Facebook (and it IS a true time vampire), but Twitter has helped me sell alpacas, fiber, and advertising on my blog in only a few short months.

    Social media is a powerful medium and the price is right.

  2. Cooper Smith permalink*
    June 24, 2009 4:57

    I’m not surprised Katy– over 4,300 followers on twitter! They must recognize your keen sense of quality in Firecracker and Portia. Keep it up and thanks for posting

  3. June 26, 2009 4:57

    Watching those that do the twitter thing well. Agree that making yourself a resource and helping more than you market goes a long way in promoting yourself in a positive light and driving traffic to your site.

    Great blog, keep up the good work!

  4. Cooper Smith permalink*
    June 26, 2009 4:57

    Thanks for commenting on the article, and your kind words. It is true that Twitter can be an extremely valuable tool, IF one capitalizes on it’s purpose…

    This post has received a lot of attention and follow-up emails with breeders asking me how to best market their farm on Twitter. Look for a more in-depth article explaining the social networking site to come soon.

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